One of the things I’m proudest of with my blog is not that I’ve grown a large readership, but I’m establishing a very rewarding relationship with many of my readers.
A Relationship With Your Readers
It has been difficult, but it’s immensely rewarding to have readers return and to make comments or send emails with sincere appreciation about what they have learned about making money online. Expressed gratitude for my honest writing is vastly positive for me.
Imparting any information on how to make money online is so valuable to those who want to know and are wondering if they can too. If nothing else, I simply provide facts, not fiction. There is so much to learn to become a successful online marketer and anytime I can dispel the junk and promote reality is what I try to accomplish.
Because of this relationship, I find myself wanting to learn more each day and find my readers eager to help me in my venture. Their questions are so encouraging. Their thoughtful comments, criticisms, and own experiences make my blog what it is.
Building A Relationship with Your Readers Is A Prerequisite to List Building
From a blogger’s perspective, there’s no better reward. Sure, I would like to be further down the path in making money online myself, but having a genuine, engaging relationship with my reader’s means that they want to help me. They’re willing to buy what I promote because they trust me. They want to ask me questions and they want to follow my updates.
And at the time of this writing, I do not even have an opt-in box for list building. Establishing an honest relationship, providing value and becoming an authority is a prerequisite to list building. I recommend it to all bloggers, especially beginners.
Further Down the Path to Make Money Online
Here are my suggestions for building a genuine relationship with your readers:
1. A genuine relationship starts with you — you have to take responsibility for it. So start with a positive mindset if you really want to make money online. Be willing to be patient and work hard at it.
2. Make your posts helpful and give value to your readers. Really try to help your readers in every post.
3. Be positive and helpful in all interactions with your readers. In every comment you respond to, in every email, in every interaction on forums and Twitter and other social networks, you should try to be positive, try to be helpful, and try to build your relationship in some way. Readers will become your followers.
4. Expect to be criticized and accept it. It’s the nature of the Internet. And it can be harsh and it can hurt. Do not get angry or defensive or you will look immature. That will harm your relationship with your readers. Instead, thank your readers for their criticism, respond positively and acknowledge that they may be right.
I think online relationships must be cultivated. People do not join opportunities nor do they like to be sold to. People want to join people and they want to buy from people they trust. Building a relationship with your readers is so important. Anyone who is successful in making money online knows this. A genuine relationship with your readers comes from honest dialogue and honest actions. You can’t fake this stuff.
Feel free to comment.
Jerry
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February 3rd, 2010 at 6:18 am
If you intend to sell products via list-building, then yes, relationships are key. However, if you intend to make money selling physical products (as an affiliate of Amazon or Commisison Junction) or via Adsense, then relationships don’t do a thing, all that counts is search engine ranking.
I personally go for the search engine rankings – Google and co are a reliable source of targetted traffic that buys stuff. The trouble with selling via list-building is that unless you are the absolute guru of the niche – the Frank Kern if you like – you won’t make much money.
February 3rd, 2010 at 7:05 am
Hi make money in a recession,
You’re right if you are selling physical products and can rank for those keywords on Google. However, list building with true blue clients can result in customers for a long, long time.
February 4th, 2010 at 12:45 pm
I agree with you and I would like to add one more thing, “Patience”. It is taking time to build the readership with your readers.
February 4th, 2010 at 4:45 pm
Paul,
Absolutely. Patience is a virtue that many people have trouble with.